Andy Jenkins & Mike Filsaime - Genesis Labs


Genesis Labs is Andy Jenkins and Mike Filsaime's continuity program , promoted within Video Genesis, that focuses in on better website/video sales techniques, testing, tracking and conversions through to reviews of software, tools and resources from a marketing perspective.
Episode 1 - Video App Review of Filmic Pro, MoviePro and 8MM, which they used to film the second (good) video for the Video Genesis launch.
Episode 2 - Facebook Retargeting Test, includes a split testing insiders guide to all the testing and conversion data behind the Video Genesis launch.
Episode 3 - Why To Split Test. Andy and Mike's take on split testing over 7 videos (~ 70 minutes).
Episode 4 - Headlines. All about headlines, subject lines and calls to action. How to encapsulate your message in a single line.
Episode 5 - Platform and Branding - How to create a platform or direct response brand using video.






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