creativeLIVESkip CohenMarketing for Photographers

creativeLIVESkip CohenMarketing for Photographers (2 Days)(2013)(HD Version)
קוד:
English | 2-Day Business Workshop | AVC1 1280�720 23.976 fps | AAC 128 Kbps 48.0 KHz | 6.07 GB
Genre: eLearning / Photography
Home:_http://www.creativelive.com/courses/marketing-photographers-skip-cohen

You know how to focus your camera, NOW focus your business. Professional photographers today have greater marketing capabilities and reach than at any time in the history of photography, but a winning strategy has to be aligned across all aspects of your business. Skip Cohen will take you through a complete analysis of your business and give you tools for growth. Skip will focus on the art of a successful website, developing PR campaigns, planning your promotional calendar, networking, branding and time management, just to name a few.

Contents:
WELCOME: Day 1 Pre-Show Banter
9:00 amIntroduction
9:15 amPotential in the Industry
10:00 amBecoming Your Own Publicity Machine
10:45 amHoliday Cards & Stationery
11:30 amDirect Mail Marketing Tools
12:45 pmBeating the Economy with Diversity
1:15 pmDiversity Q&A
1:30 pmSkip�s Summer School
2:00 pmSkype Interview: Vicki Taufer
2:30 pmYour Website
3:00 pmYour Website: About Page
3:45 pmYour Website: Galleries

WELCOME: Day 2 Pre-Show Banter
9:00 amDay 1 Review
9:15 pmYour Website: Blogs
9:45 amYour Website: Contact Pages
10:00 amSkype Call: Matthew Jordan Smith
10:45 amGiving Back
11:15 amSkype Call: Bambi Cantrell
11:45 amWriting for Photographers
1:00 pmPricing
1:30 pmWhere to Get Help
2:30 pmThanks + Credits
2:45 pmPromotions 101
3:30 pmGetting Published
3:45 pmBONUS: What Not to Name Your Website
4:00 pmA Picture�s Value and Final Wrap-Up
Skip Cohen
Skip Cohen is president of Marketing Essentials International, a consulting firm specializing in photography projects. He is past president of Rangefinder Publishing Inc., where he oversaw Rangefinder and AfterCapture magazines, the Wedding and Portrait Photographers International (WPPI) Association, and the WPPI trade show. He is founder of Skip�s Summer School, the Akron Photo Series, and co-founder of GhostRighters.com and GoingPro2011.com. Skip has co-authored six books on photography and can be found at SkipsPhotoNetwork.com.

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