Product Details
Paperback: 200 pages
Publisher: Nicholas Brealey Publishing (February 25, 2005)
Language: English
ISBN: 1857883500






Bookseller Magazine, August 2004
Visually attractive offering, with illustrations and photographs throughout to highlight the best, and sometimes the worst, or marketing communications.
Book Description
Jam packed with 80 illustrations and photographs of the best and the worst marketing efforts by such world-class marketers as BMW and Nikon.



4.24 MB
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