Dave Trott - Predatory Thinking [3 ebooks ( PDF, MOBI, EPUB )]

Dave Trott - Predatory Thinking [3 ebooks ( PDF, MOBI, EPUB )]


Two explorers are walking through the jungle.
Suddenly they hear a tiger roar.
One explorer sits down and takes a pair of running shoes out of his backpack.
�You�re crazy, you�ll never out-run a tiger,� says the other explorer.
�I don�t have to out-run the tiger,� he replies.
�I just have to out-run you.�


Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it � changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott�s distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.



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