8020 Landing Page Conversion Express - Perry Marshall
80/20 Landing Page Conversion Express - Perry Marshall
80/20 Landing Page Conversion Express - Perry Marshall
You do NOT succeed by optimizing web pages!
You optimize THOUGHT SEQUENCES.
Bnonn has decoded the secret logic of the Lizard Brain. The Lizard Brain cares about…
Contrast - how is this different from anything I've seen before?
Color - does this make me sad, mad, happy, joyful, sorrowful, regretful?
Dimension - where does the relative size of various elements steer my attention?
Movement - what's next? And next? And next? Is it in the right order?
Separation - how do you use SPACE?
Eye Tracking - what do your eyes do in 0.4 seconds? What message instantly, imperceptibly sails right past your consciousness and into the deep recesses of your being, bypassing all rational thought?
Bnonn will take you by the hand and reveal to you:
The value triangle: Why most people offer the wrong thing
Implied promises: More powerful than what you explicitly say
The "whatever" test
How to get and use testimonials/case studies (bonus PDF)
Easy-to-digest videos (no more than 10 minutes each) laser-focused on plainly explaining the 20% of principles/practices that get 80% of the results.
Bnonn will deliver a clear, simple framework for knowing how your visitors interact with your website, and how to control their path, all the way from initial first reaction through to accepting your offer by clicking the Action button.
You'll get a checklist for evaluating any web page to quickly spot the 80/20 flaws/bottlenecks which will prevent it converting well. Now you will know how to fix them.
You'll get an easy-to-use toolset to increase your conversion rate on any landing page (whether an opt-in page, home page, sales page etc).
PDF instant-reference cheat-sheets for each module which you can print out and refer back to while you make changes to your site.
You'll be granted Access to a private Google Plus Community with other people doing Conversion Rate Optimization from the same course, where you can learn from their experiences and share your own, plus speak directly to Bnonn.
You'll do live hot-seats with Bnonn, where he will critique your site and any changes you're thinking of making/have made. (These are supplied on a First-Come, First Served Basis, with preference for VIP members.)
Bnonn uses FRODO to break down into 4 simple steps the entire complicated process of getting people through a page and into the Call To Action. He will teach this to you, so you can speak to your customer's Lizard Brain - even if you don't completely understand it!
While Bnonn won't be doing actual implementation for you, this program will be a unique opportunity for you to directly consult with him on the strengths/weaknesses of your site, and to bounce your ideas off him rather than having to just rely on their best guess, or hope they've understood the course material properly.
You will have an opportunity to clarify anything you're not sure about, and refine your approach through his feedback.
Sale page: http://www.perrymarshall.com/training/lpce/
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