The Blueprint by. Brennan Dunn
The Blueprint by. Brennan Dunn
The Blueprint by. Brennan Dunn
After releasing Double Your Freelancing Rate, my book that has helped over 2,000 freelancers learn to price their services, dozens of readers wrote me asking for advice on how to get more clients.
For months, I've been giving advice away for free on my mailing list - much of which made its way into this book. But I never made a system out of it. A "Do this, then that, and here's what will happen" way of approaching the art of selling high-value, high-touch products (your consulting services) on the Internet.
The Blueprint is the result of practical experience and a lot of research, discussions, and absorbing tons of analytics data. The psychology of why people buy - what triggers and hurdles need to be overcome in order to make a sale - are largely the same if the customer is buying a hamburger or a $50,000 website. I've taken this fact and converted it into a series of steps that can be used to jumpstart your consulting website and condition visitors into becoming new clients of yours.
"Great material and quite a few "Aha" moments for me. Finding clients is definitely one of the hurdles that I feel more confident overcoming now."
Is your website's contact form covered in cobwebs?
If your website is like most consultant websites, it's probably not very effective. Everyone - especially in our industry - has (and needs) a website, but for most of us it's just a "Read more..." version of our business card. And because your website isn't creating business on its own, you're left with subcontracting, begging for referrals, lots of networking events, going through agencies, or - shudders - oDesk. Though I haven't seen it, but I'm almost certain your website is all about you, and that's why it's not generating the kind of business you hoped it would.
Can you imagine what your business would look like if you got two, five, or a dozen inquiries a week (from real people with real money)? Or if you built an army of fans that could convert almost immediately to clients when you're ready and available to work with them? A steady and consistent stream of new business is a healthy business, and The Blueprint will help to get there.
"I've already put into to play a lot of the material in the book, working on full implementation over the next week or two though. This is a super solid purchase for anyone looking for actionable strategies as well as the general philosophy behind marketing your brand better online."
-- Kevin Espiritu
Turn your consulting website into a lean, mean lead generating machine
Sales Page: http://doubleyourfreelancingrate.com/the-blueprint
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