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In the years since the Teenage Mutant Ninja Turtles were created, Michelangelo,
Leonardo, Raphael and Donatello have become a classically comical part of Americana.
Kevin Eastman and Peter Laird, the creators of the Turtles, published their first
black and white TMNT comic book with just $1,200 in 1984. With tons of work
and a plethora of good fortunes, they've seen the Turtles go from an underground
hit to a world-wide phenomenon. It's been a wild and crazy ride, to say the least!
Eastman and Laird liked the Teenage Mutant Ninja Turtle idea too much to let
it remain idle in their sketchbooks. The creative duo wrote an origin story that
parodied Frank Miller's Daredevil and Ronin series, comics that Kevin and Peter
held in high esteem. The lone Teenage Mutant Ninja Turtle became a group of
four terrapins who had a ninjitsu sensei, a mutated rat named Splinter. Each
Ninja Turtle was named after a renown Renaissance artist.
"We had all the Japanese fighting methods, but we didn't want to make up
Japanese names because we thought they'd seem too strange to American
readers." explains Kevin. "So we decided to go in the opposite direction and
used distinctly European names. We both had studied art history, so we picked
Raphael, Donatello, Leonardo and Michelangelo."
With the story written, Kevin and Peter began doing the artwork. Since the
creative duo had similar styles, they were able to switch tasks back and forth.
Some pages were penciled by Kevin and inked by Peter, some pages were
penciled by Peter and inked by Kevin. Once the complete comic book was
finished, they set out to find a publisher for it. Much to their dismay, the guys
had no luck finding someone willing to print the title.
Kevin had just gotten a $500 income tax refund check, so the artists decided
to self-publish the comic book. They borrowed an additional $700 from
Kevin's uncle, Quentin Eastman, and used the money to print 3,000 black and
white copies of the first issue of the TMNT. The artistic duo still had enough
money left over from the costs of printing to take out a single one-page
advertisement in a popular comic book newspaper entitled Comics Buyer's Guide.
The first issue of the TMNT went to the printer on April 1, 1984... no foolin'!
The printer finished the job in time for Peter and Kevin to debut the title at a
comic book convention in Portsmouth, New Hampshire on May 5. Oddly
enough, the printer hadn't printed the Turtle comic in the usual comic book
format. TMNT #1 was an over-sized book.
Kevin and Peter decided to name their new publishing company Mirage
Studios; since there wasn't an actual studio (only kitchen tables and couches
with lap boards), they thought that "Mirage" was a fitting moniker. Peter had
experience working with newspapers, so the pair made up a four page press
kit with a story outline and artwork that they sent to 180 TV and radio
stations. On a whim, they sent the package to the Associated Press as well as
United Press International. a reporter from the UPI wrote a story about the
Turtles that was picked up on the national wire and ran in countless
newspapers across the USA. This massive exposure created a demand for the
interestingly titled comic that caught everyone by surprise! The Teenage
Mutant Ninja Turtles hit the starting gate at full speed!
"When we created the Turtles, we wanted to spoof the world of super hero
characters and poke good natured fun at the heroic but not-so-funny
characters that dominated the business." said Peter. "The Turtles are fun
heroes with an attitude. Basically, they act and think like average teenagers."
"They're always willing to lend a helping hand, but are constantly
on the alert for the funny side of life." added Kevin.
It's a formula that has worked well!
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